These guidelines aim to establish minimum quality standards for the different phases of community sponsorship across the European Union, drawing on insights from the 2021-2023 working group meetings involving Member States, the European Commission, EUAA, international organisations, AMIF-funded...

Development finance institutions (DFIs) face significant challenges in addressing unmet development needs, particularly in smaller, lower-income countries with few large firms and high investment risks, and in sectors with few private operators. In response, some DFIs, like British International...

The aim of this paper is to propose research-based insights on factors behind an international sports governing body, the International Olympic Committee (IOC), forming a sponsorship agreement or partnership agreement with a prospective company. The problem to be solved is addressed as: what...

These guidelines aim to establish minimum quality standards for the different phases of community sponsorship across the European Union, drawing on insights from the 2021-2023 working group meetings involving Member States, the European Commission, EUAA, international organisations, AMIF-funded...

How much sponsored products’ information do e-commerce platforms disclose? This study explores the platform’s information design problem of maximizing sponsored advertising revenue, wherein a consumer sequentially searches for products’ information with a deliberate order. In a general...

Background: Digital advertising and the amount of money spent on influencer marketing increases every year. Nowadays, it has become one of the most profitable ways to promote products and services and increase a company's profit through an endorsement on social media networks. Objectives: This...

This study aims to investigate the influence of a soccer event sponsorship characterised by supporter involvement on consumer attitudes, perceptions and sponsorship awareness. An explanatory design was adopted and a pre-designed questionnaire was administered on a simple randomly selected soccer...

This study examines the influence of a sports event sponsorship on brand image and preference. An explanatory and survey research design was adopted, and a pre-designed questionnaire was administered to 400 soccer supporters selected using simple random sampling. Descriptive statistics were used...

For many small business ventures that qualify for federal income tax treatment under Section 501(a) of the U.S. Internal Revenue Code of 1986, as amended, the time and expense of organizing, qualifying, managing, and maintaining a tax-exempt nonprofit corporation under state law may be daunting...

This study investigates the effects of sponsorship-based funding on open-source software contributors within a knowledge-sharing ecosystem. Specifically, we examine the influence of sponsorship on contributors' activities on the host platform, where funding is received, as well as on a...

Professionelles und zeitgemäßes Fundraising ist angesichts des Wettbewerbs um die von Gebern bereitgestellten finanziellen Mittel ein entscheidender Erfolgsfaktor. Dieses Buch dient als umfassendes Nachschlagewerk für Fundraiser, Geschäftsführer und Manager in Vereinen, Stiftungen,...