This research explores the interplay between the services the Metaverse industry provides, including brand gamification, Metaverse marketing factors (novelty, interactivity, Influencer), and their impact on brand advocacy and loyalty among Generation Z within the sports industry. Employing a...

The paper provides background information regarding the role of AI in the sport sector focusing on three key areas: grassroots sport, professional sport and fan engagement. The paper offers recommendations on how AI can be approached from clubs and organisations active in these three sectors....

The paper provides background information regarding the role of AI in the sport sector focusing on three key areas: grassroots sport, professional sport and fan engagement. The paper offers recommendations on how AI can be approached from clubs and organisations active in these three sectors....

The following paper will provide some recommendations on how to approach digitalisation. The ideas proposed are largely based on the 11 September 2024 SHARE 2.0 Conference and they are addressed to the SHARE 2.0 Community to implement and disseminate. The paper also provides background...

The following paper will provide some recommendations on how to approach digitalisation. The ideas proposed are largely based on the 11 September 2024 SHARE 2.0 Conference and they are addressed to the SHARE 2.0 Community to implement and disseminate. The paper also provides background...

The 2024-2027 EU Work Plan for Sport emphasises the role of digitalisation as a driver for economic and sustainable development of the sport sector. Embracing digitalisation in the sport sector can help enhance sport offerings, boost participation, and improve health. It can also help drive...

The 2024-2027 EU Work Plan for Sport emphasises the role of digitalisation as a driver for economic and sustainable development of the sport sector. Embracing digitalisation in the sport sector can help enhance sport offerings, boost participation, and improve health. It can also help drive...

Stopping competitions and the training process was a shock that sports organizations had to deal with. Financial problems forced them to rethink the situation. In Slovakia, this became critical. This is why we started to research this issue to provide an answer to the research question: What are...

IntroductionSports have always held a special place in our hearts - they inspire us, unite us, and bring us together in ways few other things can. But when corruption seeps into the sports industry, it not only tarnishes the spirit of competition but also erodes the trust and faith that fans...

Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to...

"Services in Sport Management is a scholarly examination of the multifaceted intricacies of the sports industry. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously analyzes the dynamic landscape of sports management...

Vicarious liability for on-the-field acts : personal injuries -- Vicarious liability for on-the-field acts : responding to racism -- Vicarious Liability for off-the-field acts : a risk-based approach to hazing and sexual assault -- Vicarious liability for off-the-field acts : role models,...

The COVID-19 pandemic has wrought unprecedented havoc across the globe. Every sector of society has been impacted and forced to change business as usual, to re-evaluate priorities and systems, and to innovate amid the unknown and possible lasting impacts of this threat to public health and...

"Nachhaltigkeit als gesamtgesellschaftliche Aufgabe hat längst den Sport-, Kultur- und Eventbereich erreicht. Sportvereine, Verbände und Kultureinrichtungen sind nicht nur gefordert, nachhaltigere Events zu schaffen, sie sollen auch als Gesamtorganisation nachhaltiger wirken. Welche Ansätze...

Innovation in physical activity and exercise during the covid-19 catastrophe / Yasin Ersöz and Gözde Ersöz -- The economic impacts of coronavirus and innovation in sports / Meltem Ince Yenilmez -- Sports communication in covid-19 period / Selcuk Bora Cavusoglu and Merve Uskuplu -- Live sports...

"This book examines the initial impact of the coronavirus pandemic on global sport and the varying consequences of the sport shutdown on all levels of society. It also considers the 'way out' for stakeholders and how they can attempt to get back to where they were before the pandemic. Featuring...

"Are ticket scalpers good for teams? Should parents push their kids to excel at sports? Why do Koreans dominate women's golf, while Kenyans and Ethiopians dominate marathon racing? Why would Michael Jordan, the greatest player in basketball, pass to Steve Kerr for the game-winning shot?0 Paul...

The COVID-19 pandemic has issued an unprecedented challenge to the world s population. Sports, a hitherto growing industry, marks no exception. Athletes, clubs, and associations were hit largely unprepared when major sports events, such as tennis tournaments, football seasons, and the Olympic...

Contents: 1. Introduction to the research handbook on sport and covid-19 / Paul M. Pedersen -- Part I. Sport management -- 2. Economics lessons from sports during the covid-19 pandemic / Carl Singleton, Alex Bryson, Peter Dolton, James Reade and Dominik Schreyer -- 3. The impact of covid-19 on...

In this opening chapter, the editor of the Research Handbook on Sport and COVID-19 provides overviews of the impact of COVID-19 on the sport industry and published work on this subject (e.g., research articles, journal special issues, chapters, books). Next, Paul M. Pedersen presents the layout...

This chapter documents the development of Australia's sports cluster, centered and coordinated around ASTN. We begin with a detailed description of sports technology and its quite recent development as an industry, then trace the development of the ASTN-centered ecosystem and its components....

Unter den Begriffen Industrial Internet (USA), Industrie 4.0 (Deutschland), National Manufacturing Plan (Indien) oder Produktion der Zukunft (Österreich) laufen Initiativen, deren gemeinsames Ziel die Kombination von Vernetzung (Internet) und Digitalisierung zur Virtualisierung ist. Die...

"This book investigates how the active economy incorporates all enterprises participating in, or contributing to, improving individual or community prosperity through the development and delivery of active living, sport, active recreation, physical education, physical literacy, indoor and...