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City branding's influence on social media engagement : the cool factor

Schivinski, Bruno; Li, Xiufang; Alahmari, Abdullah M.; … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015665881

Innovation in tourism communication : strategic models to create sustainable value for destination

Iesu, Michela; Usai, Antonio; Morandi, Francesco - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015468098

Can urban "gold signboards" yield carbon reduction dividends? : a quasi-natural experiment based on the "national civilized city" selection

Zhao, Xin; Lei, Xue; Yuan, Hetong; Zhang, Caihua - 2025

As a crucial lever for urban governance transformation, city branding not only strengthens urban identity and attracts external capital but may also drive green and low-carbon transformation through reputational effects. However, existing research has paid limited attention to the impact...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015596318

Building a city brand for international retirees : case of Chiang Mai city, Thailand

Koblarp Chandrasapth; Yannopoulou, Natalia; Kongsak … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015591095

From gateway to strengthening urban identity : discovering satellite city brand vitality of Indonesia's new capital city

Ulimaz, Mega; Harfadli, Muhammad Ma'arij; Dewancker, … - 2025

This study aims to evaluate the city brand vitality of a rising satellite city to strengthen its identity as a competitive independent city while supporting the new capital city. This study examines the spatial distribution of city brand vitality in Balikpapan in relation to establishment of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015604634

From insights to strategy : mapping Rome's cultural heritage for optimal resource management and promotion

Masili, Giorgia; Conigliani, Caterina; Addis, Michela - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015641481

Tourism and folk music : city branding, musical imaginaries, and the creation of tourist destinations in Yulin, Chengdu (China)

Chen, Shuyue - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015636957

Place attractiveness and image : a research agenda

2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014632291

Multilayered spatial categories in tourism marketing and branding

Inkinen, Tommi; Heikkonen, Maria; Makkonen, Teemu; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015076758

Personality and place as resources for regional development : Alfred Nobel's Karlskoga

Pugh, Rhiannon; Andersson, Ida - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015206188

City branding to solve social problems? : the Eigendynamik of management concepts

Rennstam, Jens; Bertilsson, Jon; Sullivan, Katie R. - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015271732

City marketing : how do residents perceive their home?

Herbočková, Lucie; Žítek, Vladimír; Klímová, Viktorie - 2024

City marketing strives to promote a specific city and its parts and emphasises its different characteristics, attractiveness, and competitive advantages. This concept is based on the idea of a high quality of life for its residents and attractive conditions for external target groups. The paper...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015425649

Nation and place branding : an applied approach to building the image of countries, regions, and cities

Torres, Jose Filipe; Karaburun, Recep Richie - 2026

Chapter 1 - Definition of Nation, Country, Region and City Branding -- Chapter 2 - The Importance of Nation, Region and City Branding -- Chapter 3 - Understanding Competitive Advantage in Nation and City Branding, -What makes a great Nation or City Brand? -- Chapter 4 - The role of Marketing in...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015560088

Use of green and water areas in the process of city image creation on the example of Szczecin

Meyer, Beata - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014532156

City integrated marketing communication : identification and measurement framework

Daszkiewicz, Magdalena; Mazurek, Edyta; Pukas, Anetta - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014279365

Consideration of analytics of city brand modeling in the context of post-war development of Ukrainian territories

Yevdokymova, Nina; Kotenok, Dariya - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014388999

Did City Brand Improve Technological Innovation Quality of Organizations? Prefecture-Level Evidence from China

Song, Yulu; Yang, Da - 2023

Based on the panel data of listed companies and prefecture-level cities in China from 2010 to 2019, this paper uses the multi-stage difference-in-differences (DID) model to investigate the influence of the brand value brought by the Civilized City Policy on the technological innovation of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014360412

Continuity and discontinuity in the historical trajectory of the commercialising of cities : storying Stockholm 1900-2020

Lucarelli, Andrea; Cassinger, Cecilia; Ågren, Karin - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014413877

The impacts of self-congruity and positive emotional experience on positive e-WOM with customer satisfaction as a mediator : study on 4-star hotel consumers in Malang City

Fitriyah, Nadya Lailatul; Sunaryo; Hussein, Ananda Sabil - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014480131

In search for new urban tourism niche : could European cities be destinations for urban wellness providing food for body, mind and spirit?

Saari, Susanna - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014293835

Marketing für meine Stadt : Praxis trifft Wissenschaft - Wissenschaft trifft Praxis

Wistuba, Ilona; Kaser, Gernot - 2025 - 1. Auflage

Modernes Stadtmarketing gewinnt für viele Städte und Gemeinden an Bedeutung. Die erfolgreiche Gestaltung im Sinne der Bürger muss daher unter Zukunftsaspekten im Mittelpunkt stehen.Die Autoren zeigen anhand der Analyse eines Praxisbeispiels der Mittelstadt Wedel im Süden von...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015419213

Does fashion week enhance city brand equity? : the impact of fashion destination experience on e-WOM and revisit intention

Cho, Minjung; Ko, Eunju - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015422163

Osobennosti i napravlenija obespečenija marketingovoj konkurentosposobnosti gorodov : monografija

Sokolov, Jarolslav Andreevič; Sokolov, Jarolslav Andreevič - 2025 - Naučnoe izdanie

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015423454

Leave or stay? : impact of city attribute perception and city image on university student stay intention

Lu, Haiyan; Jin, Chi; Ding, Chao; Chan, Chung-Shing - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015471538

How to brand a city to appeal to young consumers : a qualitative study

Lam, Sunny Sui-kwong - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015609198

The impact of government policy and city image on beverage brands : brand innovation, urban culture, and brand loyalty

Zhang, ShiJie; Shi, Bangxian; Xu, Yan; Wang, Tiantian - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015590799

Business research in Association of Southeast Asian Nations (ASEAN) : recapitulation and prospects

Khongphu Nimanandh; Andrews, Tim G.; Rowley, Chris; Oh, … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015591102

Strategic city branding : insights from Asian cities

Viriya Taecharungroj - 2025

"City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This book demonstrates how cities can leverage their unique characteristics to build an...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015325672

Macao's nongaming entertainment, culture and city branding

Lam, Carlos Siu; Jamieson, Lynn M. - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013412748

Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden

Björner, Emma; Aronsson, Lars - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013466553

Antecedents customer decision to visit Yogyakarta as special regions in Indonesia

Kusumawati, Andriani; Rahayu, Karisma Sri; Putra, … - 2022

This study aims to clarify the strategies implemented by the government in managing city branding and city image on behavioral interest and to prove the impact of intention to visit on the decision to visit. This research is explanatory research using a quantitative approach, namely conducting a...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014425813

Strategic management of the Malaga brand through open innovation : tourists and residents' perception

Cruz-Ruiz, Elena; Ruiz Romero de la Cruz, Elena; … - 2022

Territory brands are vehicles for transmitting the attributes that identify a geographical setting, they facilitate market positioning and can contribute to generating an opinion that determines the promotion strategies of a place. The investment decisions of both private companies and...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012801981

Brand equity in a tourism destination : a case study of domestic tourists in Hoi An city, Vietnam

Tran, Trung Vinh; Phuc Nguyen, Nguyen; Tuan, Tran Nien; … - 2022

PurposeThis paper aims to propose and investigate the relationships among the components of brand equity, and examining the effects of these components on overall destination brand equity in Hoi An tourism destination, Vietnam, from the perspective of domestic...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014241844

The importance of events, happiness and brand love for a place sustainability

Dutschke, José; Dutschke, Georg; Dias, Álvaro Lopes; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015057471

Mobilities of toponymic place branding in an autocratic post-Soviet city : the Mayak Minska (the Lighthouse of Minsk) and the Minsk-Mir (the Minsk-World) megaprojects

Vuolteenaho, Jani; Basik, Sergei - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014566193

The usage of digital marketing tools in city branding

Vaňová, Anna; Rojíková, Darina; Vitálišová, Katarína - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014463508

City brand love : destination attractiveness and memorable tourism city experiences

Ghorbanzadeh, Davood - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014512307

"How brands can influence consumers' attitudes towards visiting brand-related destinations"

Ruz-Mendoza, Miguel A.; Chabán, Omar - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015114572

Place promotion, place branding and social media communication around entrepreneurial ecosystems : a Twitter analysis

Corradini, Carlo; Santini, Erica; Vecciolini, Claudia - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015205291

Place branding communication in Bandung, Indonesia : analysis from visitor perspective

Chan, Arianis; Tresna, Pratami Wulan; Alexandri, M. Benny; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015635573

City Branding in Chinese Megacity Regions : Against the Background of Ecological Modernization

Lu, Haiyan - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015186447

How Cities Become Brands : Developing City Brands Purposefully and Thoughtfully

Häusler, Eric; Häusler, Jürgen - 2024

Area of influence: Design -- Area of influence: Material purchasing -- Area of influence: Materials -- Area of influence: Production before heat treatment -- Area of influence: Heat treatment -- Area of influence: Production after heat treatment -- Area of influence: Operating conditions.

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014505153

Analysis of territories marketing activities among small and medium business : a bibliometric analysis

Khomenko, Liliia; Rosokhata, Anna; Jasnikowski, Adam - 2021

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013163104

The Application of Brand Personality Concept to the City Context in Thailand

Amatyakul (อมาตยกุล), Sarun … - 2021

Employees are important assets of an organization in the current knowledge economy. Thus, the issue on their behavior should be more emphasized and discussed. This study researches how self-exploration/self-exploitation comes into being and their follow-up effect based on the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013246857

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The Application of Brand Personality Concept to the City Context in Thailand

Amatyakul (อมาตยกุล), Sarun … - 2018

Book / Working Paper

Telecommunication Infrastructure Condition and Consumers’ Brand Loyalty in Smart Cities : The Case of Metropolitan Lagos

Anyakora, Mike Ifeanyi; Farinmade, Ademola; … - 2021

Smart cities are compact in nature and largely driven by technology especially information communication technology (ICT). The availability of telecommunication service in a smart city is a ‘conditio sine qua non’ for efficient development of the city and the utilization of urban resources...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013218990

City Air or City Markets : Productivity Gains in Urban Areas

Krupka, Douglas J. - 2021

Persistent productivity gains to rural-urban migrants have been documented by a number of researchers. One interpretation of this result is that individuals learn higher value skills in cities than they would have learned in less dense areas. Another explanation for this result, however, is that...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013325219

The effect of e-service quality on e-loyalty mediated by e-trust and brand image variables : a study on OVO E-Wallet application users in Malang City

Pratiwi, Lusiana; Sunaryo, Sunaryo; Mugiono - 2021

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012659317

How the creative class co-creates a city's brand identity : a qualitative study

Rodrigues, Clarinda; Schmidt, Holger - 2021

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014580935

Brand Awareness - A Study among Biscuit Consumers in Madurai City

Geetha, Dr. R.; Meenakshi. K, Dr. Devi - 2020

All Human beings need food, shelter and clothes. The most important need among these three items is food. People take nutritious food for maintain their health. They consume products manufactured by rice or wheat items. In India, the total cultivation of wheat is more comparing with the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014100317

City brand image formation by urban heritage initiatives

Černikovaitė, Miglė; Karazijienė, Žaneta - 2020

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012421919