Er fächert das Thema jedoch umfassender auf und gliedert sich wie folgt: Kapitel 2 zeigt auf, welche Standortfaktoren für Rechenzentren als Kern der KI-Infrastruktur allgemein von Bedeutung sind. Darauf aufbauend untersucht Kapitel 3 die KI-Infrastruktur in NRW und deren benötigten Ausbau,...

Despite the growing importance of rural development, research on place marketing remains fragmented, with no comprehensive systematic literature review (SLR) addressing this field with such focus and detail. The study aims to systematically map scientific publications on place marketing, with a...

Dieses Arbeitspapier befasst sich mit der Analyse der Attraktivität Deutschlands im Kontext internationaler Immobilieninvestitionen. Hierbei werden insbesondere die Chancen und Risiken grenzüberschreitender Investitionen mit den konkreten Vorteilen deutscher Investitionen verglichen....

Die Strategie der globalen Beschaffung, z. B. das Erzielen von Wettbewerbsvorteilen durch Kostensenkung aufgrund von globalem Outsourcing der Wertschöpfungskette sowie global verteilten und fragmentierten Arbeitspaketen, wird im Kontext mehrerer wachsender globaler Krisen kritisch gesehen....

Am 7. Februar 2024 fand in Berlin die gemeinsame Konferenz von Wirtschaftsdienst und dem Institut der deutschen Wirtschaft (IW) unter dem Titel "Zur Zukunft des Wirtschaftsstandorts Deutschland" statt. Dieser Beitrag diente als Keynote zur Eröffnung der Konferenz. Bei der Frage nach der...

Chapter 1 - Definition of Nation, Country, Region and City Branding -- Chapter 2 - The Importance of Nation, Region and City Branding -- Chapter 3 - Understanding Competitive Advantage in Nation and City Branding, -What makes a great Nation or City Brand? -- Chapter 4 - The role of Marketing in...

"Taking a multi-disciplinary perspective, this book analyses how places are represented in marketing and branding activities. In an increasingly competitive global contest to attract business investment, residents, and tourist visitors, the authors offer a critical evaluation of the different...

Purpose The aim of the study was to determine the region brand's strength by measuring the awareness of the regional brand elements, associations and the perception of the region's promotional activity in the corporate customers' group. Design/methodology/approach To obtain the necessary data,...

Wine tourism provides a multisensory experience through various wine tour-ism activities. It also adds value to the regions and their producers by enhancing the wine knowledge and sensory experience of the visitors. This study explores the determi-nants of brand love in wine tourism. Using...

We revisit the rationale for place-based policies using a canonical urban framework with agglomeration spillovers. We derive six main lessons. First, the spatial allocation is inefficient even when spillover elasticities are constant across regions. Second, under constant and positive spillover...

Territory brands are vehicles for transmitting the attributes that identify a geographical setting, they facilitate market positioning and can contribute to generating an opinion that determines the promotion strategies of a place. The investment decisions of both private companies and...

We take up two questions that have not been explored in research on enterprise zones. First, does a considerably longer-run perspective on the effects of state enterprise zones lead to different answers? And second, are there heterogeneous effects of enterprise zones that depend on the set of...

Providing a noxious facility poses two problems previously unexplored together: where to locate it and how large it should be. We propose a mechanism combining some market-like properties with a modified second-price auction. The mechanism selects a host, a facility size, and determines the...