Graham, Johnny; Toler, Takisha S.; Ferguson, Nakeisha S.; … - In: Handbook of research on ethnic and intra-cultural marketing, (pp. 118-135). 2022
Over the last forty years, the cultural impact of hip-hop has permeated culture well beyond its New York City origins. While most are familiar with hip-hop as just a popular music genre, it is actually an ubiquitous subculture with its own unique identity, language, style, dance, rituals and...