Handelsmarken stellen eine der wichtigsten Marketingstrategien des Lebensmitteleinzelhandels (LEH) dar, um sich gegenüber Konkurrenten ein eigenes unverwechselbares Profl zu schafen. Wie bei Herstellermarken ist es das Ziel, Kunden an das eigene Unternehmen zu binden und die eigene Handelskette...

The online grocery market is facing big challenges. In addition to products for daily use, it is necessary to deliver fresh, chilled and frozen foods quickly and reliably to the customer. For decades frozen products have been delivered to the customers by using small cooling vans. Since some...

This study intends to through light on the various aspects of frozen food and buying behavior. Frozen food has been contemplated and viewed as artificial form of food but yes in the growing and health conscious times of this era it has noticeably become a part of our lives and is a affecting the...

India is a large producer of food and is offering different opportunities and business propositions in food and food processing technologies, skills and equipment. The food-based industries encompass canning, dairy and food processing, specialty processing, packaging, frozen food/refrigeration....

Der Artikel untersucht anhand einer Fallstudie über die Tiefkühlgemüse-Industrie in Mexiko die Grundzüge der ländlichen Entwicklung und das Verhältnis der Agrarkonzerne zu den bäuerlichen Produzenten. (DÜI-LADOK)