Digital transformation has re-engineered tourism marketing and how destination branding competes for tourist attention, yet scholarship offers little systematic quantification of these changes. Drawing on 160 peer-reviewed studies published between 1990 and 2025, we combine grounded-theory...

Population ageing is an irreversible global trend (United Nations, 2023). The global population of people aged 65 years and older is forecast to rise from 10% in 2022 to 16% by 2050. As a result, many older tourists who have large amounts of discretionary time and money at their disposal want to...

This study attempts to reveal whether smart tourism practices in the destination of Istanbul have an impression on destination brand equity (DBE) and destination competitiveness (DC). The sample group of the study consisted of domestic tourists visiting Istanbul. The data were obtained through a...

This study investigates the economic role of wine tourism in Nemea, Greece, a prominent Protected Designation of Origin (PDO) wine-producing region. Employing a mixed-methods approach, the research combines interviews with local stakeholders and a structured post-wine-tasting visitor survey to...

Accommodation constitutes a key element in the competitiveness of a destination. However, there is limited information on how overnight tourists evaluate the destination according to the type of accommodation. To date, Information and Communication Technologies (ICTs) have led to an increased...

Tourist satisfaction models typically assume that service performance dimensions carry the same weight for all travelers. Drawing on Bourdieu, we reconceptualize age, gender, and region of origin as demographic capital, durable resources that mediate how visitors decode service cues. Using a...

Understanding tourists' word-of-mouth communication, destination preferences, and revisit intentions is important in the rapidly growing cruise tourism industry. Focusing on Amasra, an emerging cruise destination on the Black Sea coast of Turkiye, this study examines the connection between...

This study seeks to investigate the influence of user-generated content (UGC) on tourist visit intentions. This study also aims to explore the mediating role of destination imagery in the relationship between UGC and tourist visit intentions. The findings show that UGC has a significant positive...

Popayán (Colombia) was the first city to be designated a UNESCO Creative City of Gastronomy in 2005, positioning itself as a symbolic 'myth of origin' within the network. In the context of growing demands for local strategies aligned with the Sustainable Development Goals (SDGs), it is...

Tourism has become one of the most important industries in the business world, significantly impacting various economies. In order to have a better understanding of tourist behavior, this study aims to examine the image of the destination and the value of the brand as predictors of the behavior...

Destination Management Organizations (DMO) increasingly harness social media to foster favorable online destination brand experiences (ODBEs) during travelers' pre-trip planning. However, empirical knowledge about such experiences in ecotourism contexts remains limited. This study addresses the...

In the scientific literature on tourism, a set of variables is frequently utilized. The objective of this study is to analyze the scenario of scientific publications on these variables between 2000 and 2023. This analysis employs a bibliometric approach, utilizing data collected from the Scopus...

The article is devoted to the development of theoretical foundations and practical recommendations for "digital reengineering". It addresses contradictions and gaps in the modern understanding of this concept, leading the authors to propose their own definition. Unlike classical interpretations,...

This research investigates the gambling landscape in Georgia, focusing on strategic marketing approaches to developing sustainable gambling tourism, particularly in the Adjara region. Georgia's gambling industry, encompassing both traditional land-based venues and an emerging online sector, has...

Most ecotourism destinations have not yet fully explored the benefits of augmented reality (AR) marketing in relation to family vacations. Although AR improves travel experiences and destination branding, there is limited research on parents' perceptions of AR when traveling with children. This...

This study explores the impact of interaction, trendiness, and e-WOM as key components of social media activities influencing tourist satisfaction and revisit intention in the context of tourism marketing. Recognizing the crucial role of Destination Marketing Organizations (DMOs) in shaping...

Effective tourism management, particularly within the realm of culinary tourism, demands a comprehensive understanding of variations in tourists' socioeconomic and demographic characteristics. Although extensive studies in the general tourism sector have examined demographic influences on...

The current study adopts a unique approach in investigating the effect of destination brand equity and local brand equity on destination brand loyalty and local brand loyalty. It examines the direct influence of both destination brand equity and local brand equity on brand loyalty, as well as...

This study employs an individual capital theoretical framework to analyse travel vlogs and identify ways to maximise vlog performance success. The first phase analyses the social media content of ten vlogs and their viewer comments (n = 816). This was followed by a second phase comprising...