Interest in organic food has grown steadily, driven by its health and environmental benefits and concerns about conventional production. Yet organic rice remains largely overlooked, while imported, low-cost inorganic rice dominates the market. This study addresses that gap by extending the...

This systematic review synthesizes empirical applications of the theory of planned behavior to employee green behavior, including only studies that are consistent with the theory's assumptions and methodological requirements. In doing so, the review reconciles a fragmented, discipline-specific...

This study examines how an eco-preneurship course integrated into an engineering curriculum supports the development of entrepreneurship and sustainability competences, as well as the formation of eco-preneurial intentions. Informed by the EntreComp and GreenComp frameworks and the Theory of...

This paper addresses a research gap by examining how two groups of individuals with different personality traits (more entrepreneurial personalities versus less entrepreneurial personalities) react to changes in entrepreneurial intention after attending an entrepreneurship course. A key aspect...

China's shift toward electric mobility presents an important opportunity to address environmental challenges. Through various demonstration programs and incentive-driven transportation policies, the government is actively promoting electric vehicle (EV) adoption. This study investigates the...

This study highlights the critical role of consumer behaviour in advancing the UK's transition to a Circular Chemical Economy (CCE), a sector heavily reliant on fossil fuels and a major contributor to CO2 emissions. While most existing studies focus on the technological and economic viability of...

Bio-based materials incorporated into clothing, sourced from biomass, offer potential advantages by reducing reliance on fossil fuels and minimizing the environmental impact of the fashion sector. This paper explores the preferences of young adult consumers for sneakers featuring bio-based...

China, as the world's largest carbon emitter, plays a pivotal role in driving the global green transition. Cultural values have long been recognized as a fundamental framework influencing individual behaviors. To enhance the effectiveness of emission reduction policies, this study focuses on...

The increasing urgency of climate change has prompted a global shift toward sustainable consumption, with organic food emerging as a viable alternative. This study investigates the role of environmental knowledge (EK), environmental concern (EC), and moral obligation (MO) in shaping organic...

This study aims to investigate the key factors influencing the adoption of financial technology among digital immigrants and natives by extending the diffusion of innovation theory. A convenience sampling technique was employed to collect data from 160 digital immigrants and 193 digital natives,...

Entrepreneurship plays a crucial role in economic development due to its positive impact on employment, innovation, productivity, capital formation and economic growth. In the context of the United Nations Sustainable Development Goals, entrepreneurship education is undergoing digital...

This study aims to develop and validate an instrument to measure video game-related playful consumption experiences (PCEs), assessing a player's imaginal, emotional, and sensory experiences during video gameplay. We initially conceptualize the theoretical framework of video game-related PCEs....

This study examines both technological and human perspectives on social commerce platform adoption. It analyzes user interactions, social networks, and peer recommendations to investigate the influence of social factors on adoption decisions. Furthermore, it examines how artificial intelligence...

A unique feature of crowdfunding is that it relies on numerous individuals contributing financially to the project, which sets it apart from traditional financing channels. Unlike banks, where funding decisions are subject to strict prudential criteria and the creditworthiness of the borrowing...

Entrepreneurial intention (EI) is a pivotal construct for understanding the emergence of entrepreneurial behavior, particularly within emerging economies where youth-led innovation and self-employment are increasingly vital for sustainable economic development. This study investigates the key...

Drawing upon the Theory of Planned Behavior, this research endeavors to delve into the multifarious determinants of green consumption behavior. It extends the traditional Theory of Planned Behavior framework by incorporating information intervention and social trust factors, constructing a...

Meat consumption has come under scrutiny due to its significant ecological footprint. Understanding the determinants of meat consumption is crucial for designing effective interventions to promote sustainable diets. Thus, using results from the representative survey conducted in Latvia, in 2023...

Virtual Reality (VR) holds immense potential to revolutionize the tourism industry by transforming how destinations are marketed and experienced. Research consistently emphasizes VR's ability to enhance and enrich tourist experiences, offering new dimensions of engagement. However, despite its...

In a world divided between consumerism and environmental protection, between greening and greenwashing, there is a strong need for enhancing comprehension regarding the effects that a certain consumption behavior might have on the present and future generations. This study examines what drives...

Existing research has overlooked predictors of entrepreneurial innovation intention among engineering students in developing countries like Ethiopia. This study aimed to address this gap by investigating the predictors of intention to undertake entrepreneurial innovation (ItoEI) among 322...

The present study aims to identify the mediating effects of subjective norms, perceived behavioral control, and entrepreneurial attitudes on the relationship between role models and entrepreneurial intentions. It was conducted in a rural context in Colombia, where we analyzed 1037 questionnaires...

Purpose: This research aims to identify and analyze factors that influence consumer willingness and provide a strategic framework to encourage consumer willingness to engage in circular fashion behaviors.Design/methodology/approach: This research design utilizes a mixed methods approach. The...

Despite increasing global awareness of environmental issues, a persistent gap exists between positive environmental attitude and their actual green purchasing behavior-a phenomenon widely known as the attitude-behavior gap. This study addresses this gap by drawing on the theory of planned...

The study explored perceptions and motivating factors for adoption of interest-free banking in Ethiopia. To achieve this objective, a multi-stage sample of 357 interest-free window customers with a questionnaire survey was conducted in 32 Ethiopia Commercial Bank branches in Addis Ababa, for the...

This study examines the online purchasing patterns of young Generation Z consumers in Bangladesh who employ mobile applications during and after the COVID-19 pandemic. To explore a mixed-method conceptual model, the situational construct fear of COVID-19 was incorporated alongside the...

The primary objectives of this study are to investigate the key determinants of green entrepreneurial intentions (GEI) and to examine how these intentions influence green innovation (GI). The study also aims to develop a comprehensive model that integrates various factors impacting GEI and their...

This study aims to identify and analyze the key factors that influence German consumers' intention to purchase sustainable fashion, with particular attention to the well-documented attitude-behavior gap. The research focuses on the core constructs of the theory of planned behavior (TPB) -...

The unmanageable problem of climate change and the energy crisis caused by the war in Ukraine show the importance of promoting the consumption and production of renewable energy. Therefore, the aim of this study was to analyse the main determinants of selecting a green electricity supplier by...

The COVID-19 pandemic has significantly altered consumer habits, particularly in relation to food choices. In this context, plant-based diets have gained prominence, driven by health, environmental, and ethical considerations. This study investigates the primary motivational and inhibitory...

Creative tourism is currently a growing market, presenting both opportunities and challenges for destination managers in providing unique and engaging tourist experiences. Although the concept has been widely explored, investigations on specific factors shaping creative tourism experience (CTE)...

This study investigates the factors influencing financial management behaviors (FMB) among young adults in Poland, drawing on the Theory of Planned Behavior (TPB). Specifically, it examines the roles of financial attitude, family financial socialization, peer influence, financial self-efficacy,...