An Exploratory Study of Integrating Interactive Technology into the Marketing Curriculum
Year of publication: |
2001
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Authors: | Ueltschy, Linda C. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 23.2001, 1, p. 63
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