Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Year of publication: |
2005
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Authors: | Reinartz, Werner ; Thomas, Jacquelyn S. ; Kumar, V. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 69.2005, 1, p. 63-79
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