Beyond Better Products: Capturing Value in Customer Interactions - In a world of mobile talent, open markets and brutal competition, it's increasingly difficult to maintain an advantage over competitors through product innovation. As a result, some companies have figured out how to outdistance rivals through customer-focused strategies that are virtually imitation-proof.
Year of publication: |
2002
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Authors: | Vandenbosch, Mark ; Dawar, Niraj |
Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 43.2002, 4, p. 35-42
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