Brand Popularity, Country Image and Market Share: An Empirical Study
Year of publication: |
1997
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Authors: | Kim, Chung Koo ; Chung, Jay Young |
Published in: |
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609x. - Vol. 28.1997, 2, p. 361-386
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