Cutting Edge: Gillette's Journey to Global Leadership, by Gordon McKibben. Boston, MA: Harvard Business School Press, 1998. 429 pages. 24.95.
Year of publication: |
2000
|
---|---|
Authors: | Shankar, Venkatesh |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 17.2000, 1, p. 92-93
|
Saved in:
Saved in favorites
Similar items by person
-
Essays on International Market Entry Strategy
Shankar, Venkatesh, (2010)
-
Shankar, Venkatesh, (2009)
-
Essays on new product development alliances
Shankar, Venkatesh, (2007)
- More ...