Influence Strategies in Organizational Buying Decisions
Year of publication: |
1996
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Authors: | Farrell, Mark A. ; Schroder, Bill |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 25.1996, 4, p. 293-304
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