THE INTERNET - Business Transformation on the Internet - An ongoing collaborative research study by Soumitra Dutta, of INSEAD, and Arie Segev, of the Unversity of California at Berkeley, shows most large companies making little use of the internet except as a publishing medium. The authors recommend greater focus on the customer, although it is difficult to implement
Year of publication: |
1999
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Authors: | Dutta, Soumitra ; Segev, Arie |
Published in: |
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 17.1999, 5, p. 466
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