OPINION: THE INTERNET AND INTERNATIONAL MARKETING
Year of publication: |
1996
|
---|---|
Authors: | Quelch, John A. ; Klein, Lisa R. |
Published in: |
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 2418484. - Vol. 37.1996, 3, p. 60-75
|
Saved in:
Saved in favorites
Similar items by person
-
The Internet and international marketing
Quelch, John A., (2006)
-
Business-to-business market making on the Internet
Klein, Lisa R., (1997)
-
Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods
Klein, Lisa R., (1998)
- More ...