Overcoming the attribute prespecification bias in international marketing research by using non-attribute-based correspondence analysis
Year of publication: |
2002
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Authors: | Malhotra, Naresh K. ; Bartels, Betsy Charles |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 19.2002, 1, p. 65-79
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