Paradigm Shifts in Business Education: Using Active Learning to Deliver Services Marketing Content
Year of publication: |
1994
|
---|---|
Authors: | Wright, Lauren K. ; Bitner, Mary Jo ; Zeithaml, Valarie A. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - 1994, AUTUM, p. 5-19
|
Saved in:
Saved in favorites
Similar items by person
-
Technology's impact on the gaps model of service quality
Bitner, Mary Jo, (2010)
-
Customer contributions and roles in service delivery
Bitner, Mary Jo, (1997)
-
Services Marketing: Integrating Customer Focus Across the Finn (Second Edition)
Colgate, Mark R., (2001)
- More ...