The new approach to assessing the marketing effectiveness of Korean firms
Year of publication: |
1999
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Authors: | Yoon, Sung-Joon ; Kim, Jun-Hwan |
Published in: |
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore. - Singapore, ISSN 0217-4561, ZDB-ID 8585015. - Vol. 16.1999, 2, p. 193-212
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