$100 a Month or $1,200 a Year? Regulatory Focus and the Evaluation of Temporally Framed Attributes
Year of publication: |
2020
|
---|---|
Authors: | Basu, Shankha ; Ng, Sharon |
Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 31.2020, 2 (15.11.), p. 301-318
|
Publisher: |
Wiley |
Saved in:
Online Resource
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