A comparative study of European and Japanese multinational firms' marketing strategies and performance in the United States
Year of publication: |
1990
|
---|---|
Authors: | Kotabe, Masaaki |
Other Persons: | Okoroafo, Sam C. (contributor) |
Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 30.1990, 4, p. 353-370
|
Subject: | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management | Japan | Europa | Europe | USA | United States |
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