A conceptual framework of contemporary luxury consumption
Year of publication: |
2022
|
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Authors: | Wang, Yajin |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 3, p. 788-803
|
Subject: | Luxury | Status signal | Experience | Social influence | Brand strategy | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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