A framework for SME retail branding
Year of publication: |
2015
|
---|---|
Authors: | Mitchell, Richard ; Hutchinson, Karise ; Quinn, Barry ; Gilmore, Audrey |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 17/18, p. 1818-1850
|
Subject: | SME marketing | SME brand management | retail branding | owner manager | KMU | SME | Markenführung | Brand management | Einzelhandel | Retail trade |
-
Christmann, Helen, (2016)
-
Small but sophisticated : entrepreneurial marketing and SME approaches to brand management
Renton, Michelle, (2015)
-
Enriching the ECSI model using brand strength in the retail setting
Sarantidou, Paraskevi, (2017)
- More ...
-
Brand management in small and medium-sized (SME) retailers : a future research agenda
Mitchell, Richard, (2013)
-
SME retailer internationalisation : a qualitative study
Hutchinson, Karise, (2003)
-
Retailer internationalization : overcoming barriers to expansion
Hutchinson, Karise, (2009)
- More ...