A framework for understanding communication through comics (illustrated)
Year of publication: |
2020
|
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Authors: | Yorkston, Eric ; Dreze, Xavier |
Published in: |
Continuing to broaden the marketing concept : making the world a better place. - Bingley, UK : Emerald Publishing, ISBN 978-1-78754-825-1. - 2020, p. 11-26
|
Subject: | Graphic art | illustrative research | sequential art | comics | marketing | consumer information processing | Kunst | Arts | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
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