A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Year of publication: |
2015
|
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Authors: | Kukar-Kinney, Monika ; Carlson, Jeffrey R. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 4, p. 442-444
|
Subject: | Price promotions | Discounting | Retailing | Online buying | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Rabatt | Rebate | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Diskontierung | Verkaufsförderung | Sales promotion | Niedrigpreisstrategie | Low-cost strategy | Discounter | Discounters | Soziale Diskontrate | Social discount rate | Preisdifferenzierung | Price discrimination |
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