A generalized normative segmentation methodology employing conjoint analysis
Year of publication: |
2007
|
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Authors: | DeSarbo, Wayne D. ; DeSarbo, Christian F. |
Published in: |
Conjoint measurement : methods and applications. - Berlin : Springer, ISBN 3-540-71403-0. - 2007, p. 321-345
|
Subject: | Conjoint-Analyse | Conjoint analysis | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | Mathematische Optimierung | Mathematical programming | Theorie | Theory |
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