A model of advertising format competition : on the use of celebrities in ads
Year of publication: |
2013
|
---|---|
Authors: | Clark, C. Robert ; Horstmann, Ignatius J. |
Published in: |
The Canadian journal of economics. - Boston, MA. : Wiley-Blackwell, ISSN 0008-4085, ZDB-ID 218117-4. - Vol. 46.2013, 4, p. 1606-1630
|
Subject: | Celebrity-Werbung | Celebrity endorsement | Wettbewerb | Competition | Lohn | Wages | Theorie | Theory |
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