A multidimensional framework of web browsers' trust and distrust of banner advertisements
Year of publication: |
2010
|
---|---|
Authors: | Bunker, Matthew P. ; Bartholomew, Darrell E. |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 5.2010, 1, p. 19-33
|
Subject: | Online-Marketing | Internet marketing | Vertrauen | Confidence | Werbewirkung | Advertising effects | Virales Marketing | Viral marketing |
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