A new approach to real-time bidding in online advertisements : auto pricing strategy
Year of publication: |
2019
|
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Authors: | Adikari, Shalinda ; Dutta, Kaushik |
Published in: |
INFORMS journal on computing : JOC. - Catonsville, MD : INFORMS, ISSN 1091-9856, ZDB-ID 1316077-1. - Vol. 31.2019, 1, p. 66-82
|
Subject: | real-time bidding | demand-side platform | bid price | bid request | target audience | dynamic programming | winning rate | Auktionstheorie | Auction theory | Preismanagement | Pricing strategy | Online-Marketing | Internet marketing | Auktion | Auction |
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