A practice perspective on market evolution : how craft and commercial coffee firms expand practices and develop markets
Year of publication: |
2022
|
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Authors: | Dolbec, Pierre-Yann ; Arsel, Zeynep ; Aboelenien, Aya |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 6, p. 50-69
|
Subject: | coffee | craft | innovation | institutional logic | market evolution | practice theory | resource partitioning |
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