A qualitative study of mother-adolescent daughter-vicarious role model consumption interactions
Year of publication: |
2010
|
---|---|
Authors: | Gavish, Yossi ; Shoham, Aviv ; Ruvio, Ayalla |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 27.2010, 1, p. 43-56
|
Subject: | Soziale Rolle | Social role | Mütter | Mothers | Mädchen | Girls | Sozialisation | Socialization | Konsumentenverhalten | Consumer behaviour | Israel |
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