A review of the foundation, international marketing strategies, and performance of international new ventures
Year of publication: |
2007
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Authors: | Aspelund, Arild ; Madsen, Tage Koed ; Moen, Øystein |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 41.2007, 11, p. 1423-1448
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