A scientific realism perspective on scientific progress in marketing : an analysis of theory testing in marketing's major journals
Year of publication: |
October 2016
|
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Authors: | Kenworthy, Thomas P. ; Sparks, John R. |
Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 34.2016, 5, p. 466-474
|
Subject: | Marketing | Theory testing | Theory borrowing | Scientific progress | Marketingtheorie | Marketing theory | Wissenschaftliche Methode | Scientific method | Bibliometrie | Bibliometrics | Wirtschaftswissenschaft | Economics |
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