A service-dominant logic for marketing
Year of publication: |
2010
|
---|---|
Authors: | Vargo, Stephen L. ; Lusch, Robert F. |
Published in: |
The SAGE handbook of marketing theory. - Los Angeles, Calif. [u.a.] : SAGE, ISBN 1-84787-505-X. - 2010, p. 219-234
|
Subject: | Marketingtheorie | Marketing theory | Service-Dominant Logic | Service-dominant logic | Marktforschung | Market research |
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