A service failure framework of hotels in Taiwan : adaptation of 7Ps marketing mix elements
Year of publication: |
January 2018
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Authors: | Poh Theng Loo ; Leung, Rosanna |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 24.2018, 1, p. 79-100
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Subject: | Luxury hotel | marketing mix | online review website | service failure | Taiwan | Hotellerie | Hotel industry | Dienstleistungsqualität | Service quality | Marketingmanagement | Marketing management | Website | Luxusgüter | Luxury goods | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
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