A study of cause related marketing initiatives and consumer insights : evidences from the Indian context
Year of publication: |
April-June 2016
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Authors: | Kureshi, Sonal ; Thomas, Sujo |
Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 23.2016, 2, p. 109-130
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Subject: | Cause related Marketing | Consumer Insights | Content Analysis | CrM Initiatives | India | Konsumentenverhalten | Consumer behaviour | Indien | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Cause-Related Marketing | Cause-related marketing |
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