A study of the impact of social networking communities on the consumption of beauty luxury products
Lynsey E. Macdonald (Glasgow Caledonian University, UK), Irene García Medina (Glasgow Caledonian University, UK), Zahaira F. González Romo (Universitat de Vic, Spain & Universitat Central de Catalunya, Spain)
Year of publication: |
[2016]
|
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Authors: | Macdonald, Lynsey E. ; Medina, Irene García ; Romo, Zahaira F. González |
Published in: |
Global marketing strategies for the promotion of luxury goods. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-4666-9958-8. - 2016, p. 193-218
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Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Kaufmotiv | Consumer motivation | Frauen | Women | Junge Erwachsene | Young adults | Kosmetik | Cosmetics | Luxusgüter | Luxury goods |
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