A study of the perception of selected brands of products as foreign or American and attitudes toward such brands

Essays on durable goods markets

Guha, Rahul Kumar, (1997)

Separating the long and short-term effects of advertising repetition on brand name awareness

Vanhuele, Marc, (1994)

Memory based comparisons of brand attributes : the effect of task, information format, and information mode

Viswanathan, Madhu, (1996)