A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data
Year of publication: |
2024
|
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Authors: | Griva, Anastasia ; Zampou, Eleni ; Stavrou, Vasilis ; Papakiriakopoulos, Dimitris ; Doukidis, George |
Published in: |
Journal of decision systems. - Abingdon : Taylor & Francis, ISSN 2116-7052, ZDB-ID 2390485-9. - Vol. 33.2024, 1, p. 1-29
|
Subject: | business analytics | Customer segmentation | data mining | e-commerce | geographic segmentation | home delivery | Electronic Commerce | E-commerce | Data Mining | Data mining | Online-Handel | Online retailing | Marktsegmentierung | Market segmentation | Unternehmensanalyse | Business analysis | Zielgruppe | Target group | Beziehungsmarketing | Relationship marketing |
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