Activity-based market segmentation of rural well-being tourists : comparing online information search
Year of publication: |
April 2017
|
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Authors: | Pesonen, Juho ; Tuohino, Anja |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 23.2017, 2, p. 145-158
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Subject: | Activity segmentation | Finland | information search | market segmentation | rural tourism | well-being | Marktsegmentierung | Market segmentation | Finnland | Informationsverhalten | Information behaviour | Agrotourismus | Rural tourism | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour |
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