Adaptive conjoint analysis: understanding the methodology and assessing reliability and validity
Year of publication: |
2000
|
---|---|
Authors: | Herrmann, Andreas ; Schmidt-Gallas, Dirk ; Huber, Frank |
Published in: |
Conjoint measurement : methods and applications. - Berlin : Springer, ISBN 3-540-66526-9. - 1999, p. 253-277
|
Subject: | Validität | Conjoint-Analyse | Conjoint analysis | Präferenztheorie | Theory of preferences | Statistischer Test | Statistical test | Theorie | Theory |
-
A multi-trait multi-method validity test of partworth estimates
Kamakura, Wagner, (2000)
-
Ernst, Olaf, (2001)
-
Validität computergestützter hybrider Conjoint-Analysen
Hensel-Börner, Susanne, (2000)
- More ...
-
Adaptive conjoint analysis: understanding the methodology and assessing reliability and validity
Herrmann, Andreas, (2003)
-
Adaptive conjoint analysis : understanding the methodology and assessing reliability and validity
Herrmann, Andreas, (2001)
-
Strategische Produktgestaltung
Schmidt-Gallas, Dirk, (2004)
- More ...