Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Year of publication: |
2019
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Authors: | Franklin, Drew ; Marshall, Roger |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 77.2019, p. 170-181
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Subject: | Trust | Co-creation | Integrity | Business-to-Business | Relationship Marketing | Business experience | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | B-to-B-Marketing | Business-to-business marketing | Kundenintegration | Customer integration | Unternehmensnetzwerk | Business network | Unternehmenskooperation | Inter-firm cooperation | Betriebliche Wertschöpfung | Value creation |
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