Addressing the complexities of managing domestic and multinational corporate brands
Year of publication: |
2015
|
---|---|
Authors: | Khojastehpour, Morteza ; Ferdous, Ahmed Shahriar ; Polonsky, Michael J. |
Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 20.2015, 1, p. 48-62
|
Subject: | Corporate branding | Corporate brands | Domestic and multi-national corporations | Multinational corporate brands | Multinationales Unternehmen | Transnational corporation | Markenführung | Brand management | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation |
-
The role of MNC's subsidiaries in creating multinational corporte brand
Khojastehpour, Morteza, (2015)
-
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T., (2013)
-
Beck, Susanne, (2018)
- More ...
-
Polonsky, Michael J., (2018)
-
The impact of frontline employees' perceptions of internal marketing on employee outcomes
Ferdous, Ahmed Shahriar, (2014)
-
Refugee awareness of a transformative intervention to increase blood donations
Polonsky, Michael J., (2023)
- More ...