Adoption of social media by online retailers : assessment of current practices and future directions
Year of publication: |
2013
|
---|---|
Authors: | Karimov, Farhod P. ; Brengman, Malaika |
Published in: |
Modern entrepreneurship and e-business innovations. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-2946-2. - 2013, p. 41-60
|
Subject: | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Social Web | Social web |
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