Adoption of social networks marketing by SMEs : exploring the role of social influences and experience in technology acceptance
Year of publication: |
2012
|
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Authors: | Pentina, Iryna ; Koh, Anthony C. ; Le, Thuong T. |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 7.2012, 1, p. 65-82
|
Subject: | KMU | SME | Online-Marketing | Internet marketing | Innovationsakzeptanz | Innovation adoption | USA | United States |
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