Adoption, rejection, or convergence : consumer attitudes toward book digitization
Year of publication: |
2012
|
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Authors: | Chen, Steven ; Granitz, Neil |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 8, p. 1219-1225
|
Subject: | Elektronische Publikation | Electronic publishing | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour |
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