Advanced introduction to digital marketing
Utpal Dholakia (George R. Brown Professor of Marketing, Jones Graduate School of Business, Rice University, USA)
| Year of publication: |
[2022]
|
|---|---|
| Authors: | Dholakia, Utpal |
| Publisher: |
Cheltenham, UK : Edward Elgar Publishing |
| Subject: | Online-Marketing | Internet marketing | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | ix, 169 Seiten Illustrationen 22 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Literaturverzeichnis: Seite 133-161 |
| ISBN: | 978-1-80392-105-1 ; 978-1-80392-107-5 ; 978-1-80392-106-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013483631