Advanced methodologies and technologies in digital marketing and entrepreneurship

Mehdi Khosrow-Pour, D.B.A.

"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management"--

MoreLess

Year of publication:	[2019]
Other Persons:	Khosrowpour, Mehdi (ed.)
Publisher:	Hershey; PA, USA : IGI Global, Business Science Reference
Subject:	Entrepreneurship \| Entrepreneurship approach \| Beziehungsmarketing \| Relationship marketing \| IKT-Politik \| ICT policy \| Electronic Commerce \| E-commerce \| Tourismusmanagement \| Tourism management \| Marketing \| KMU \| SME
Description of contents:	Table of Contents [gbv.de]

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	xxxviii, 818 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Enthält zahlreiche Beiträge
ISBN:	978-1-5225-7766-9 ; 978-1-5225-7767-6
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011928457