Advances in Digital Marketing and eCommerce : Third International Conference, 2022
Year of publication: |
2022
|
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Other Persons: | Martínez-López, Francisco J. (ed.) ; Martinez, Luis F. (ed.) |
Institutions: | Digital Marketing & eCommerce Conference <3., 2022, Barcelona> |
Publisher: |
2022.: Cham : Springer International Publishing 2022.: Cham : Imprint: Springer |
Subject: | Digital transformation | eCommerce research | Electronic Marketing | Social commerce | Online Consumer Behavior | Psychological and behavioral marketing | Social web technology | Social Web | Social web | Digitalisierung | Digitization | Deregulierung | Deregulation | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (X, 308 p. 39 illus., 17 illus. in color.) |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Konferenzschrift |
Language: | English |
ISBN: | 978-3-031-05728-1 ; 978-3-031-05727-4 ; 978-3-031-05729-8 ; 978-3-031-05730-4 |
Other identifiers: | 10.1007/978-3-031-05728-1 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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