Advances in National Brand and Private Label Marketing : Seventh International Conference, 2020
Year of publication: |
2020 ; 1st ed. 2020.
|
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Other Persons: | Martinez-Lopez, Francisco J. (ed.) ; Gázquez-Abad, Juan Carlos (ed.) ; Breugelmans, Els (ed.) |
Publisher: |
2020.: Cham : Springer International Publishing 2020.: Cham : Imprint: Springer |
Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Welt | World | Produktentwicklung | New product development | Social Web | Social web | Branchenentwicklung | Sector development | Kaufentscheidung | Purchase decision | Handelsmarke | Store brand |
Description of contents: | Description [swbplus.bsz-bw.de] |
Extent: | 1 Online-Ressource(XV, 178 p. 26 illus., 13 illus. in color.) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-030-47764-6 ; 978-3-030-47763-9 ; 978-3-030-47765-3 |
Other identifiers: | 10.1007/978-3-030-47764-6 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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